Marketing

Courses tagged with "Marketing"

Dynamic Merchandising

Uncover the secrets of merchandising. Understand space utilisation techniques and uncover display do's and don'ts.

Course Type:
Videocast lessons that should take up to 1 hour to complete

Features:
You have access to the course for 365 days
Includes downloadable resources
Complete a quiz to attain your certificate of achievement

CPD Points:
1 AVNAT

Maximising Your Reception Area

Understand the power of practice image, the importance of your reception team, and value of client education.

Course Type:
Videocast lessons that should take up to 1 hour to complete

Features:
You have access to the course for 365 days
Includes downloadable resources
Complete a quiz to attain your certificate of achievement

CPD Points:
1 AVNAT | 1 AVA VetEd | 0.5 NZVNA AVNP

Planning Client Education Programs

Learn the benefits of Client Education and Pet Wellness programs, how to plan and implement a variety of education programs, and the marketing of your client education programme.

Course Type:
Videocast lessons that should take up to 1 hour to complete

Features:
You have access to the course for 365 days
Includes downloadable resources
Complete a quiz to attain your certificate of achievement

CPD Points:
1 AVNAT | 1 AVA VetEd

Planning Marketing Campaigns

Understand the role of marketing campaigns in promoting your practice. Discover reasons for selecting your marketing mix while planning and goal setting for maximum effectiveness, and learn to put your written plans into action.

Course Type:
Videocast lessons that should take up to 1 hour to complete

Features:
You have access to the course for 365 days
Includes downloadable resources
Complete a quiz to attain your certificate of achievement

CPD Points:
1 AVNAT | 1 AVA VetEd

Growing Profit Without Increasing Fees

This course explores how to maximize profitability in a veterinary practice without raising fees. Participants will explore a range of strategies covering financial management, client engagement, and operational efficiency. You'll learn how to analyse revenue streams, control costs, implement client-focused techniques, leverage technology, and streamline operations to increase profitability.

Upon completing this course, participants will be able to:

  • Assess Business Practices: Evaluate your practice for profitability, understanding impact of revenue and costs
  • Conduct Audits: Gain skills to perform basic audits to identify inefficiencies in fee capture and workflow.
  • Streamline Operations: Understand how to optimize workflow to reduce waste and improve efficiency.
  •  Client-Focused Strategy: Explore ways to build strong client relationships with effective marketing and sales techniques and explore creating value with bundled services.
  • Implement Improvements: Use practical techniques to boost efficiency and deliver value to clients.

CPD Points:

  • 1 AVNAT


Techniques for Selling Your Preferred Product

This course aims to equip you with the skills to present both products and services to your clients in a way that encourages and educates them to do the right thing for their pet. The way in which we educate our clients on what their pet needs will affect whether our patients receive the gold standard of care that we want for them.

Course Type:
Skill Builder. Designed to provide short and sharp training on specific skill sets. Perfect for inclusion in induction programs or for those who need a quick revision.

Features:
You have access to the course for 365 days
Includes downloadable resources

Category: Skill Builders