Persuasive communication is a powerful tool that enables individuals to influence others effectively, whether in personal interactions or professional settings. This course provides a comprehensive introduction to the principles and techniques of persuasive conversation. Participants will learn how to utilise various theories and strategies to sway opinions, gain consensus, and achieve desired outcomes.

Course objectives:

• Understand the fundamental principles of persuasive communication
• Explore key theories underlying persuasive conversation
• Develop proficiency in applying various modes and steps of persuasion
• Enhance negotiation skills, build trust, and foster rapport through persuasive techniques
• Apply learned concepts to real-world scenarios for practical implementation

CPD Points:

• 1 AVNAT